Glidden® and Walmart® are joining forces to empower amateur DIYers to finish the unfinished.
No waiting, no excuses. Just Grab-N-Go®.
No waiting, no excuses. Just Grab-N-Go®.
Glidden®: The official paint of Do It Yourself
Walmart is partnering with Glidden® to simplify the often painful paint shopping experience and bring the top, national brand to their 4,000+ retail locations. Glidden® recognizes that shopping for the perfect color and product can be painful but promises that it doesn't have to be! An updated label architecture helps consumers shop for the perfect product by showing only information relevant to their purchase decision. For instance, ideal room suggestion are included on each label to help demystify industry terms like sheen types (flat, eggshell, satin and semi-gloss). This type of information gives consumers confidence that that are choosing the right option for their project. Simplified product features and strong visual cues reinforce each product's quality and price level. An expanded Grab-N-Go® color offering allows consumers to quickly choose trending and popular color options rather than waiting for an associate to tint their paint. The program is brought to life online with thorough product information pages that include images and project advice. Commonly asked questions are answered through infographics that will turn any amateur DIYer into a Pro.
Brand: Glidden
Manufacturer: PPG
Concept, Art Direction & Design Execution: Nikki Johnson
Design Execution Support: Corin Green
Advertising Campaign Concept, Photography/Video Execution: Jan Kelley
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Packaging Design
Packaging Design
ROOM TYPES CHANGE PER SHEEN
(CENTER OF LABEL)
INTERIOR AND EXTERIOR CORE PRODUCT ASSORTMENT
GRAB-N-GO® EXAMPLE ASSORTMENT
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In-store Support
In-store Support
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ecommerce graphics
ecommerce graphics
