Made for pros who know their stuff, work hard and take pride in what they do.
Done once. Done right.
LIQUID NAILS® is the most recognized brand in construction adhesives, offering a full line of products formulated to offer the best possible performance for a given project. After many years on shelf, the current packaging was looking tired and dated. To refresh the brand and appeal to a younger pro audience, we prioritized shoppability by updating the content hierarchy on both the label and carton. We ensured a strong visual step-up between product quality tiers by including visual indicators in the design architecture. In order to maintain the current audience, we were careful when updating the aesthetics of the packaging system. The outdated gold was updated to a more contemporary tone while the colors that historically identified different products remained the same.
Brand: Liquid Nails by PPG
Concept & Art Direction: Nikki Johnson
Design Execution: Nikki Johnson & Abby Trocchio
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past design
