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About
Design Thinking & Brand Strategy
Using industry knowledge and consumer insights to define brand strategy, develop innovative products, and create meaningful brand experiences.
Heyyo! Nice to 'meet' you, I'm Nikki.
I consider myself a visual strategist. Known to look 'beyond the brief', I habitually take a step back to consider what problem a project is solving before jumping to a solution. I prefer to be collaborative, often discussing design thinking and brand strategy with marketing teams before a formal request is submitted. When executed properly, brands developed using a design-first perspective lead to better customer experiences, brand loyalty and ultimately an increase in sales.

Design Expertise
Brand: Strategy, Identity Development & Implementation
Packaging: Label Systems
Print: Typography and Layout Design
Merchandising: In-Store Displays & Merchandising
Strategic: Process, Information & Consumer-centric Design
Outside of design, my kittens are my everything!
Lily, is a chatty cat who loves playing in water.
Jaxy, drops toys on my lap until I play fetch with him.
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Contact
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